A microsite created for the Benefit contest #BrowMagicChallenge.
The contest, which lasted 1 month, consisted of two parts. In the first part, Benefit invited a selection of 150 make-up artists to upload a photograph of an eyebrow design to participate in the contest. In the second part or the contest, after the period of participation of makeup artists, the microsite was communicated to the public so that everyone who wanted could vote. Only one participation per person was allowed and in that participation it was mandatory to vote three different looks and leave personal data to build a database and contact the winners at the end of the action. These variables were taken into account while programming, thus ensuring the correct running of the contest. Two separate databases were registered, one with the participating makeup artists and the other with the users who voted.
Benefit social networks were the channel to viralize the action.