Launch campaign for Catalunya Música’s new website (public radio station belonging to the Catalan Radio Television Corporation) created with designer Albert Amargós. With this new and much more emotional positioning strategy, Catalunya Música has invested all the resources in portal communication, print and audiovisual media campaign and printed banners in classical music halls and auditoriums.
“Listen, feel and click”, the classical music station’s new brand positioning.
The campaign has been running for more than three years and culminated with the station’s 25th anniversary. It received the 2009 Anuaria Awards runner-up position.