Master Brand Danone Mmmh! at the POS




Design of the materials for the activation at the POS of the new dessert brand of Danone Mmmh! Speechless. With a very differentiated pack and a very powerful image we have built the launch under concepts such as: BLACK AND WHITE, PLEASURE, FUSION, SWEET FOODIE, INTENSE, YUMMY, SELFIE HAND, TEMPTATION, … turning the claim “UNPRONOUNCEABLE PLEASURE” into the axis of the campaign. We have covered all phases of the Shopper Journey: Inspire and Attract with the insertion of pages in customer catalogues, doorway security pedestal wraps, entrance arches in El Corte Inglés centers, up to the Engage and Sell phase, with product groupings in shelves: trays with methacrylate separators, aisle fins and stoppers.

Placer Impronunciable, claim for a brand that leaves you speechless.

Also to support tastings and actions at the POS, we have designed a folding cart, lightweight, easy to transport and assemble.

For the campaign we counted on the photos of Lisette and Fernando of Studio Torden Food & Photo, here you can see some images of the making-off.

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