Frigo

2012_frigo_etiquetas_pack_helado

Ice cream cups personalization for Frigo food channel.

Until now, Unilever sold these ice cream cups in the HORECA channel (Hotels, Restaurants, Cafeterias). It does so in bulk, in white cups, since in most cases, they do not give it to customers in cup, but plated.

The challenge for Artimaña was, without changing the container and adding only a cardboard cap, to include all the necessary and obligatory information to introduce the product in the food channel. We have taken many turns to get all the elements and try to give an image of clarity and cleanliness.

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