NW – Revlon Professional

2005_revlon_04

revlon

Launch of the new line of treatment products consisting of a total of 14 references. The general concept to transmit has been:

Balance and synchrony. Currently the Natural Wonder product line has a solution for each type of hair.

It is a very basic line that is distributed mainly to wholesalers and distributors and secondarily to hairdressers / salons and final consumers. We have worked with the same packaging concept: one solution for each type of hair = one number for each solution.

The main communication objectives have been to transmit the balance and purity through simple messages, avoiding technical texts, and reinforcing the attributes of the products: Agility, dynamism and naturalness.

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