Launch of the new line of treatment products consisting of a total of 14 references. The general concept to transmit has been:
Balance and synchrony. Currently the Natural Wonder product line has a solution for each type of hair.
It is a very basic line that is distributed mainly to wholesalers and distributors and secondarily to hairdressers / salons and final consumers. We have worked with the same packaging concept: one solution for each type of hair = one number for each solution.
The main communication objectives have been to transmit the balance and purity through simple messages, avoiding technical texts, and reinforcing the attributes of the products: Agility, dynamism and naturalness.