POND’S Gold Radiance



Pack of the Gold Radiance line, with a special gift for Christmas. Developed by POND’S for El Corte Inglés. The main objective was that the buyer saved the pack once the product was consumed. To achieve this we proposed a case lined with noble papers (shiny gold and matte black base) only communicating the brand, and a strip with the promotional communication, so you get a special box to store things at home.