IPMark together with the Barcelona Fair invited us to several design studies to talk about our packaging projects. That core of designers ended up forming the Branding Observatory in Spain !. The format: 15 minutes to explain how and why. Here we leave the micro conference that I made to talk about how difficult, fun and rewarding it is to design for SMEs and enter to compete with the big brands. “Small but tough, packaging to compete with the big: 3 examples of companies from sectors as diverse as gardening, brides or coffee”
pequeñosperomatones (content only in spanish)
