La Fatal
Identity and Brand Book, development of the graphics applied to the environment, its children’s section La Fataleta and promotional materials. The bookstore has become a meeting place in the city of Lleida, as they explain: “In La Fatal we really like people who read for pleasure, for pure distraction. Those who read without complexes, without needing any kind of justification or purpose. We firmly believe that reading and knowledge are powerful instruments of social transformation and we are convinced that culture is the best antidote against intolerance and fanaticism. At La Fatal we like to know and we like to read”.
“At La Fatal, we love people who read for pleasure, for the sheer joy of it. Those who read unapologetically, without needing any kind of justification or purpose. Those who read just because. (…) We firmly believe that reading and knowledge are extraordinarily powerful instruments for social transformation, and we are convinced that culture is the best antidote to intolerance and fanaticism. At La Fatal, we like to know, and we like to read.”
Content Marketing Strategy, Branding, Product Design, Customer Selling Story, Awareness
Client: La Fatal
