Heinz Creations

We designed the packaging, concept and KV for the launch campaign in France and Holland of “Heinz Creations”, a new range of slow-cooked tomato sauces that elevates the category into culinary territory. The launch has been done with short videos combined with images of recipes in different formats. To enable retailers to execute campaigns as needed, the Master Brand has been developed to cover the different Touchpoints of the Consumer Journey.

The range architecture arranges value-added recipes with color coding, ingredient illustrations and the “Creations” badge in gold for a premium look.

 

The range architecture organises the value-added recipes using colour codes, ingredient illustrations, and a gold “Creations” marque for a premium look.

Content Marketing Strategy, Branding, Packaging, Customer Selling Story, Awareness, Consideration, Convert
Client: Kraft – Heinz

ES  |  CAT  |  EN

arte:
m. o. f. Manifestación de la actividad humana mediante la cual se interpreta lo real o se plasma lo imaginado con recursos plásticos, lingüísticos o sonoros.

maña:
f. Destreza, habilidad.

25 años narrando historias a través del diseño.

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