Orlando Creaciones

We’ve designed the new Orlando Creaciones range to take fried tomato sauce into the culinary territory: value-added recipes for special moments alongside everyday classics. The ingredients have been hand-drawn by illustrator Naranjalidad, connecting beauty and color with the creative world of culinary recipes.

Objectives: to enhance the category through flavor and versatility, improve shelf navigation with an occasion/recipe architecture and attract the multi-recipe consumer who today does not buy Orlando or only buys the traditional one.

The result: a more powerful brand block, with storytelling and clear indicators that facilitate in-store choice.

Content Marketing Strategy, Branding, Packaging, Customer Selling Story, Awareness, Consideration, Convert
Client: Kraft – Heinz

ES  |  CAT  |  EN

arte:
m. o. f. Manifestación de la actividad humana mediante la cual se interpreta lo real o se plasma lo imaginado con recursos plásticos, lingüísticos o sonoros.

maña:
f. Destreza, habilidad.

25 años narrando historias a través del diseño.

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