Frigo
For 15 years, we partnered with Unilever’s Food and Personal Care brands in Spain.
We started with Frigo—and with a single poster. Step by step, we met the communication and branding needs of its many brands, building an omnichannel approach to achieve the “Perfect Store” across channels, customers, and categories.
Before long, we also became part of its Trade department. We coordinated numerous actions and activations, working closely with the Marketing team and the Brand Managers of each brand: Frigo, Magnum, Conetto, Carte d’Or, …
Before long, we also became part of its Trade department. We coordinated numerous actions and activations, working closely with the Marketing team and the Brand Managers of each brand: Frigo, Magnum, Conetto, Carte d’Or, …
Content Marketing Strategy, Packaging, Customer Selling Story, Awareness, Consideration, Convert, Loyalty
Client: Unilever
