Primaderm. Key Visuals
Repositioning of molecular cosmetics brand Primaderm, which in 2002 revolutionized the skincare market by creating the first botox-like anti-wrinkle peptide (Argireline or SNAP-8), marking the start of a new era in rejuvenation and dermatological care. Development and Direction of the identity of the product ranges through Key Visuals made in Motion Graphics by different visual artists, under the creative direction of photographer Elena Claverol.
Since 2022, this new vision is already in the pharmacies channel and in the dermo-cosmetics company’s e-commerce by implementing the Key Visuals for each product range. Innovation is in our design DNA: we seek opportunities across social media and new technologies to grow the brand with an omnichannel approach.
Content Marketing Strategy, Branding, Packaging, Customer Selling Story, Awareness, Consideration, Convert, Loyalty
Client: Primaderm
