Sephora. Flagship Store Campaign
A campaign with all results above KPI. Aimed mainly at tourists and visitors to Barcelona. The main objective is to put the new Flagship Store on every tourist’s map—so that, just as they visit the Barça Museum or the Sagrada Família, they also visit Sephora’s most innovative store in the world. Barcelona is positioned as a creative, innovative city full of experiences. At Sephora, tourists would discover a unique, one-of-a-kind experience—only available at Sephora Triangle. Creatividad desde el Claim de campaña y comunicación en outdoor y tienda, además de todos los canales digitales habituales de la marca.
Key figures from our activations across Spanish stores: 2,000+ branding vinyls and in-store signage delivered for activations in 130 stores over 7 years.
From 2013 to 2019, we supported Sephora through its digital transformation in Spain, covering every communication touchpoint.
We started in-store, addressing communication and branding needs. Soon became part of its new digital department. Together with the CRM team, we worked to improve and grow the loyalty program among new users. Data-capture landing pages with forms connected directly to the API. Built responsively with a dedicated mobile version. These initiatives led to a notable increase in sign-ups.
We also designed thousands of newsletters and rich SMS aimed at loyalty members—informational pieces, tutorials, and content for Sephora’s exclusive brands—alongside print and outdoor campaigns, both for Sephora and for partners such as Benefit, Kat Von D, Korean Beauty, Fenty Beauty, Rituals, and Kenzo Perfumes.
This collaboration included social-media visuals and, of course, all the banners needed to cover the shopper-journey touchpoints.
Content Marketing Strategy, Branding, Customer Selling Story, Awareness, Consideration, Convert, Loyalty
Client: Sephora
