The Burger House by Heinz

Brand identity for “The Burger House by Heinz”: a classic American, authentic and timeless universe aligned with Heinz DNA. Our goal was to build a consistent, easy-to-execute and scalable visual and verbal ecosystem that drives per-order personalization, review generation, and digital growth.

Brand and logo system: We defined territories and identity, designed the logo and a mini brandbook that orders palette, typographies, tone and uses to ensure consistency at all points of contact.
Delivery packaging: We developed a box, hamburger paper, bag and a set of customizable stickers to differentiate each order and reinforce the brand experience.
Communication materials: We created flyers for the bags (request reviews and activate exclusive promotions) and signage for the DKP spaces (multi-brand Delivery & Take Away locations).
Web & RRSS: We designed a branded website (home + key pages) ready to scale to e-commerce with the usual partner, and defined the strategy and conceptual guidelines for RRSS.

Content Marketing Strategy, Branding, Packaging, Customer Selling Story, Awareness
Client: Kraft – Heinz

ES  |  CAT  |  EN

arte:
m. o. f. Manifestación de la actividad humana mediante la cual se interpreta lo real o se plasma lo imaginado con recursos plásticos, lingüísticos o sonoros.

maña:
f. Destreza, habilidad.

25 años narrando historias a través del diseño.

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