Orlando
Redesign of all Orlando Tomato ranges across formats. Packaging and masterbrand to reposition the brand.
Our challenge: Increase the relevance of our iconic Orlando brand by engaging younger Spanish families
Creative idea: To transfer to the shelf the naturalness of the countryside together with creativity in the kitchen, with manual illustrations made by the illustrator Eugènia Anglès, which allow combining facings and creating a collective identity through borders.
Messages to convey:
100% sun-ripened tomatoes and natural ingredients carefully selected by our farmers.
100% local tomatoes from the Ebro Valley, Extremadura and Andalusia.
More sustainable packaging with 83% plant-based materials and 12% less CO2 emissions.
Content Marketing Strategy, Branding, Packaging, Customer Selling Story, Awareness, Consideration, Convert
Client: Kraft – Heinz
